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Improving Marketing ROI with Emotional Branding

Improving Marketing ROI with Emotional Branding Written by Paschal Agonsi Marketing is all about building and maintaining relationships with customers. According to Wikipedia, “Marketing is the study and management of exchange relationships. It is the business process of creating relationships with and satisfying customers. Because marketing is used to attract customers, it is one of […]

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Cleaning Service Professionals Deserve Better Remuneration

Cleaning Service

Written by Paschal Agonsi Excellent client service delivery is Uye Collins’ goal as CEO of Country Image Cleaning Services. Collins has about a decade experience helping brands achieve a successful outlook with professional cleaning. He spoke to POCARTI.com about the challenges of the cleaning service industry and the need for better compensation. “The biggest problem […]

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Sele Fashion: Affordable Luxury Nigerian Fashion Brand

The Affordable Luxury Nigerian Fashion brand. Written by Paschal Agonsi An ‘affordable luxury’ is certainly an oxymoron and it’s no false truth for the exciting new Nigerian Fashion brand, Sèle Fashion. Established by Nestor Eromosele, a model, fashion designer, stylist, accessories creator and personal shopper, Sele Fashion is the next big thing. POCARTI.com talked to […]

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