The Pocarti Wealth Blog

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The Difference between Sales and Marketing

Written by Paschal Agonsi There’s oftentimes many misconceptions about Sales and Marketing. There are both sparkling differences and similarities between sales and marketing. However, these two concepts work together to deliver the ultimate business goal which is customer satisfaction. Following Understanding Marketing and customer behaviour, we can say Sales is like marriage and Marketing is […]

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Understanding Marketing and Customer behaviour

hidden truth

Written by Paschal Agonsi Understanding Marketing. What’s Marketing? My favourite definition is this: Marketing is all about building and maintaining relationship with the customer.The keywords here are relationship and customer. Having a relationship with the customer is the basics of marketing. In relationships, there must be an attraction and starting point. You’ll want to be […]

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Best Quotes from Sun Tzu’s The Art of War

Sun Tzu’s The Art of War has a biblical reputation. Sun Tzu was a military strategist and advisor to a king in China around 500BC.  The Art of War provides a guide on how to deal with potential conflicts in our lives. It doesn’t matter if it’s in the business world or personal world, we can all learn […]

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